Discover top-quality, affordable exercise equipment from Primary Direct. Elevate your fitness routine with our premium selection, designed for performance, durability, and budget-friendly pricing. Achieve your fitness goals with Primary Direct.

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Featured
Reebok FR30 Cross Trainer - Red - 2170301
Reebok FR30 Cross Trainer - Red - 2170301
CA$545.00
MX Select 80 Adjustable Barbell - 1130080
MX Select 80 Adjustable Barbell - 1130080
CA$645.00
ProForm Trainer 8.0 Treadmill - PFTL59721
ProForm Trainer 8.0 Treadmill - PFTL59721
CA$0.00
Sole Fitness SB800 Light Commercial Air Bike - 1143723
Sole Fitness SB800 Light Commercial Air Bike - 1143723
CA$0.00
Sole SB900 Indoor Cycle - 1885590
Sole SB900 Indoor Cycle - 1885590
CA$455.00
Marcy Foldable Exercise Bike with High-back Seat - 1200051
Marcy Foldable Exercise Bike with High-back Seat - 1200051
CA$0.00
XTERRA Fitness ERG600W Water Rowing Machine
XTERRA Fitness ERG600W Water Rowing Machine
CA$0.00
Pro-Form 8.0 EX Upright Bike - 1227232
Pro-Form 8.0 EX Upright Bike - 1227232
CA$375.00
Healthrider H45e Elliptical - 1657595
Healthrider H45e Elliptical - 1657595
CA$575.00
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Adidas Home Gym ADBE-10250
CA$0.00
Echelon Connect EX-5 Spin Bike - 1465815
Echelon Connect EX-5 Spin Bike - 1465815
CA$425.00
Echelon Smart Connect EX3 Spin Bike - 1465814
Echelon Smart Connect EX3 Spin Bike - 1465814
CA$355.00
Echelon Connect EX-5s-10 Spin Bike - 1776968
Echelon Connect EX-5s-10 Spin Bike - 1776968
CA$495.00
Fitness Reality X-Class 450SL Bluetooth Smart Technology Magnetic Recumbent Exercise Bike
Fitness Reality X-Class 450SL Bluetooth Smart Technology Magnetic Recumbent Exercise Bike
CA$455.00
Women’s Health Men’s Health Eclipse Bluetooth Indoor Cycling Bike
Women’s Health Men’s Health Eclipse Bluetooth Indoor Cycling Bike
CA$355.00
Echelon - Stride 30 Sport Smart Foldable Exercise Treadmill with Cushioned Deck - ECH-STRIDE-30SP
Echelon - Stride 30 Sport Smart Foldable Exercise Treadmill with Cushioned Deck - ECH-STRIDE-30SP
CA$0.00
Echelon Connect EX4s+ Spin Bike MONITOR NOT INCLUDED - 2622002
Echelon Connect EX4s+ Spin Bike MONITOR NOT INCLUDED - 2622002
CA$0.00
Centr 1 Home Gym Functional Trainer With Folding Workout Bench - 1654532
Centr 1 Home Gym Functional Trainer With Folding Workout Bench - 1654532
CA$875.00
Adidas Power Tower ADBE-10229
Adidas Power Tower ADBE-10229
CA$395.00
ADIDAS X-21FD Cross Trainer
ADIDAS X-21FD Cross Trainer
CA$455.00
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ADIDAS T-19X 120 VOLT TREADMILL
CA$0.00
SOLE Fitness ST600 Strider
SOLE Fitness ST600 Strider
CA$955.00
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The Marcy Power Cage System SM-3551 Multi-Use Power Rack
CA$565.00
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STA Sole SB700
CA$655.00
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Marcy Smith Machine / Cage System | MD-9010G
CA$1,425.00
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Inspire Fitness FTX Functional Trainer with Folding Bench - 1334042
CA$0.00
Everlast EV720 3.5 HP Folding Treadmill
Everlast EV720 3.5 HP Folding Treadmill
CA$0.00
Echelon Row-S Connected Rowing Machine
Echelon Row-S Connected Rowing Machine
CA$495.00
Sole Elliptical E98
Sole Elliptical E98
CA$1,395.00
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Adidas C-21X Bike
CA$295.00