Discover top-quality, affordable exercise equipment from Primary Direct. Elevate your fitness routine with our premium selection, designed for performance, durability, and budget-friendly pricing. Achieve your fitness goals with Primary Direct.

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Featured
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Adidas Home Gym ADBE-10250
CA$625.00
Proform Pro Trainer 500 Cycle - 1740666
Proform Pro Trainer 500 Cycle - 1740666
CA$355.00
Echelon Connect EX-5 Spin Bike - 1465815
Echelon Connect EX-5 Spin Bike - 1465815
from CA$375.00
Echelon Smart Connect EX3 Spin Bike - 1465814
Echelon Smart Connect EX3 Spin Bike - 1465814
CA$0.00
Echelon Connect EX-5s-10 Spin Bike - 1776968
Echelon Connect EX-5s-10 Spin Bike - 1776968
from CA$455.00
Fitness Reality X-Class 450SL Bluetooth Smart Technology Magnetic Recumbent Exercise Bike
Fitness Reality X-Class 450SL Bluetooth Smart Technology Magnetic Recumbent Exercise Bike
CA$455.00
Women’s Health Men’s Health Eclipse Bluetooth Indoor Cycling Bike
Women’s Health Men’s Health Eclipse Bluetooth Indoor Cycling Bike
CA$355.00
Echelon - Stride 30 Sport Smart Foldable Exercise Treadmill with Cushioned Deck - ECH-STRIDE-30SP
Echelon - Stride 30 Sport Smart Foldable Exercise Treadmill with Cushioned Deck - ECH-STRIDE-30SP
CA$675.00
Xterra TRX2500 2.25 HP Folding Treadmill - 16004802500
Xterra TRX2500 2.25 HP Folding Treadmill - 16004802500
CA$595.00
Echelon Connect EX4s+ Spin Bike MONITOR NOT INCLUDED - 2622002
Echelon Connect EX4s+ Spin Bike MONITOR NOT INCLUDED - 2622002
CA$255.00
Adidas T-23 4.5 HP Treadmill - 1014223
Adidas T-23 4.5 HP Treadmill - 1014223
CA$795.00
Centr 1 Home Gym Functional Trainer With Folding Workout Bench - 1654532
Centr 1 Home Gym Functional Trainer With Folding Workout Bench - 1654532
CA$875.00
Adidas Power Tower ADBE-10229
Adidas Power Tower ADBE-10229
CA$395.00
ADIDAS X-21FD Cross Trainer
ADIDAS X-21FD Cross Trainer
CA$495.00
SOLE Fitness ST600 Strider
SOLE Fitness ST600 Strider
CA$955.00
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The Marcy Power Cage System SM-3551 Multi-Use Power Rack
CA$565.00
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STA Sole SB700
CA$495.00
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Marcy Smith Machine / Cage System | MD-9010G
CA$1,425.00
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Inspire Fitness FTX Functional Trainer with Folding Bench - 1334042
CA$1,555.55
Everlast EV720 3.5 HP Folding Treadmill
Everlast EV720 3.5 HP Folding Treadmill
CA$695.00
Echelon Row-S Connected Rowing Machine
Echelon Row-S Connected Rowing Machine
CA$495.00
Sole Elliptical E98
Sole Elliptical E98
CA$1,395.00
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Adidas C-21X Bike
CA$425.00
Inspire Fitness 136 kg (300 lb.) Rubber Olympic Weight Set
Inspire Fitness 136 kg (300 lb.) Rubber Olympic Weight Set
CA$0.00
Echelon Connect EX4s+ Spin Bike with HD 39.6 cm Touch-screen Monitor
Echelon Connect EX4s+ Spin Bike with HD 39.6 cm Touch-screen Monitor
CA$565.00
Proform CrossWalk Fit 415 Treadmill
Proform CrossWalk Fit 415 Treadmill
CA$595.00
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NordicTrack Elite 1000 Treadmill
CA$0.00
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Xterra XT7.8 3.5 HP Folding Treadmill
CA$895.00
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Reebok FR20 Floatride Treadmill - Red - 120V
CA$0.00
Dynamax - Foldable Walking and Light Jogging Treadmill
Dynamax - Foldable Walking and Light Jogging Treadmill
CA$455.00